Adidas recently just celebrated their 60th anniversary of the iconic 3-Stripes mark introduced by company founder Adi Dassler. It was the largest global brand campaign ever for Adidas Originals under the banner of Celebrate Originality.
One of the original things they did, was call onto graffiti artist Tilt to drive around Paris in a car that both he and graffiti artist Mist customized, called the "Super Cool Pussy Magnet".
The idea was to have Tilt drive around 6 bloggers that he has never met and give them a cool illegal graffiti mission experience.
Here are the 2 mission videos, which are both in French. However, if you don't speak French I recommend that you still watch them to get a feel of the experience and to see the final pieces. He's a great artist and a good friend of mine. Enjoy!
http://www.dailymotion.com/video/x9aa9s_tilt-lost-dans-le-94-be-originals_creation
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